SEO for Enterprise in 2022: What You Need to Know
In the digital age, there are few marketing strategies as effective as SEO marketing when it comes to building a business from the ground up.
But while SEO solutions are, in many ways, a cure-all for boosting web traffic and lead generation, that doesn’t mean that the go-to traditional SEO strategies will necessarily be the answer to your business growth troubles.
This is definitely the case for enterprises: When you have so many different pages and businesses to take care of, optimization becomes a lot more challenging, and ranking among thousands upon thousands of competitors in different fields becomes all the more time-consuming.
When you’re running an enterprise website, simple SEO solutions just won’t do! What you’ll need to take your business to the next level will be a specialized approach, known as enterprise SEO.
So, how does this strategy differ from other types of SEO marketing and how can you implement it into your current marketing plan to boost traffic on all your pages?
Lucky for you, we’re the experts on everything enterprise marketing and enterprise SEO — here are your SEO enterprise SEO FAQs answered!
What is enterprise SEO?
So, what is enterprise SEO exactly?
To answer this question, we have to look into what an enterprise-level website is first. While there’s no general consensus or dictionary definition, enterprise sites are usually considered incredibly big, high-volume websites with extensive catalogues of pages, and the companies behind them are also usually made up of an extensive workforce.
There’s more to an enterprise than just size, however: Enterprise websites are also considered leading authorities in their field, and their reputation makes them and the company behind them what they are, rather than just size alone.
It only makes sense that SEO for enterprise sites would require more extensive management and automation than what you’d need to take care of a simple company website.
Enterprise SEO is designed to fix all the issues that may come with running such a comprehensive website, page by page, as well as get ahead of the fierce competition you’ll find for every page listed.
What makes enterprise SEO so important for enterprise growth?
Implementing enterprise SEO solutions is crucial for maintaining your website and growing your reputation, as this type of enterprise marketing is designed to deal with the primary goals of a site of this size: Scalability and automation.
The strategies that work for small businesses won’t work for massive enterprises, as multiple high-ranking pages with different sets of keywords and different target audiences will need plenty of daily maintenance, insights, and automation work to perform effectively.
How does enterprise SEO work?
There are many sides to enterprise SEO services, but if you want to get an idea of what SEO enterprise marketing includes and what makes it different from a brick-and-mortar shop strategy, here are some of its main pillars:
More pages, more work, more chances of making expensive mistakes.
From slow loading pages to broken links, keeping up with maintenance and errors when you are running multiple pages at once can be tough without an enterprise SEO plan.
While most websites tend to spend a lot of time and resources fixing SEO mistakes, having an enterprise SEO strategy will help you prevent those mistakes from happening in the first place thanks to error management.
Working alongside your web engineers, the professionals involved in SEO enterprise marketing will help you identify the most common sources of errors before your pages launch, saving you plenty of money in the process!
Enterprise SEO Analytics
On top of that, SEO for enterprise marketing can help you analyze your performance more effectively, assessing the current ranking of all your pages through software and calculating the ROI for each, plus identifying potential for improvement.
While reporting your results at the end of a campaign is always a part of any SEO strategy, enterprise SEO includes high levels of automation: Your enterprise SEO agency will set up a strict schedule for each page, calculate all results, and report back to you with the insights you need to improve.
Project Management and Automation
Finally, a good enterprise SEO strategy also includes rigorous project management efforts, meaning that you’ll have professionals looking over the entirety of your website planning for continuous new content and new designs, so you can always ride with the latest trends.
Automating most maintenance tasks and implementing error management procedures will take care of the most boring maintenance routines, leaving your team with a lot more time to look at the big picture and find the perfect growth strategy for each of your pages.
As you’re dealing with multiple different pages and goals, enterprise SEO project management will involve plenty of prioritization work, implementing quarterly planning schedules and even making SEO forecasts to make sure you’re ahead of competitors with every project.
In order to prioritize so many different tasks across many different channels, SEO enterprise marketing will involve prioritization methods such as the Potential Importance Ease framework (also known as PIE), designed to prioritize the worst performing pages first, a well as those with the highest volume, costliest traffic, and easiest ROI potential.
What about bundling enterprise SEO with other enterprise marketing services?
Web content aside, there are also other key services you might want to use for growing your enterprise in the digital age, including social media marketing, email marketing, and PPC.
But should you bundle enterprise SEO with additional lead generation and conversion services?
As an enterprise-level company, you’ll undoubtedly benefit from enlisting a full-scale digital marketing company to help you manage SEO and all other digital marketing techniques, but that doesn’t necessarily mean your overall costs will go down.
Every enterprise SEO agency is different, and their price list will usually depend on the scale of the operations needed, with bigger enterprises often paying a lot more if they want to hire an enterprise SEO company for 20 different services!
How much does enterprise SEO cost in 2022?
Needless to say, price shouldn’t be your deciding factor when looking for the best enterprise SEO agency for your needs.
You’ll soon find that overall costs for enterprise SEO services vary quite dramatically, with some agencies charging just over $10K per month or $50 per hour and others charging as much as $20k or $25k for the same amount of work.
The main reason why there is that big of a gap between price lists comes down to the varied nature of SEO: While good enterprise SEO will always include error management, automation, and forward-thinking project management with prioritization methods and performance forecasts, not all agencies will include all aspects of SEO into their basic plans.
In fact, enterprise SEO can include technical SEO work (mobile optimization and loading speed), UX campaigns, thought leadership and authority-building content, and regular content syndication (spread across website copy, landing pages, lead gen pages, GMB, social media and email marketing).
Some SEO agencies will offer comprehensive bundles for a hefty fee, while others might charge you a flat rate for each aspect of SEO you choose to include into your plan.
The first step when working with an enterprise SEO agency will be to have your site and pages audited, so you’ll get to know what your enterprise website needs and how much it will cost relatively soon along the way.
How much do large enterprise companies spend on SEO services?
So, how much can you expect to pay for SEO, on average, as a large company?
Large enterprise-level companies can end up paying as much as $1 million or even more per month for full-service enterprise SEO work that includes auditing, ongoing technical SEO management for all pages, monthly enterprise SEO analytics, and constant, automated content syndication across all digital marketing channels, from reputation-building blogs to newsletters and social media management.
Keep in mind that hiring internally will always be more expensive than hiring a specialized enterprise SEO agency to take care of all your SEO and enterprise marketing needs, as the cost of setting up an entire salaried team will always be higher than any high upfront costs you might encounter with SEO agencies — yes, even if you’re a big enterprise with high-maintenance pages!
Find the enterprise SEO agency that’s right for you
A reputable enterprise SEO agency will always be transparent when it comes to assessing your current needs and the targets you should set for overtaking your competitors in everything digital.
After doing a comprehensive technical SEO auditing, keyword analysis, and SEO competitor analysis, good agencies will provide you with a full report of everything you need to improve and implement to achieve your goals — price list included, of course.
Knowing exactly what it’s going to take for you to grow your enterprise in the digital age will help making the choice between agencies a lot easier, and while not all agencies will be 100% transparent about their process or offer SEO auditing as a first step before fully committing, getting the plan and process presented in black and white will guide you toward the right team.
Enterprise marketing can be incredibly complex, but with the right agency behind every new piece of content and campaign, it doesn’t have to be!