The TikTok app is growing fast and is set to dominate this year’s (2022) social media landscape. It’s a fun, easy way to share short videos with friends and family. It allows you to follow interesting people who have useful things to share, and promote your business more broadly.
Key statistics about TikTok
- According to Businessofapps the revenue of TikTok is estimated to be $4.6 billion in 2021, representing a 142% increase over last year
- At the end of 2022, TikTok is expected to have 1.5 billion monthly active users.
- Over 600 million users access TikTok every day in China
- – TikTok has been downloaded more than 3 billion times
And in the same way it almost feels like TikTok is a second chance for your business. And growing on TikTok right now is much more accessible so we would like to urge you to read this article because who knows, this window of opportunity might not be around forever.
So in this article, we’re going to cover two things. First, we’re going to write about how to use the app, and then we are going to help you to make your content viral.
So, let’s dive into it.
What are the benefits of TikTok nowadays?
So, first things first, the platform is pretty new in Europe and US, and the biggest problem is that a lot of business owners now are fighting with the idea that they should use TikTok nowadays. And this is completely understandable. We imagine that you`ve already have a lot of social media to worry about: Instagram, Facebook, Twitter, Linkedin and you just don’t want to think about another platform. But those of you who already decided to try – we believe that you are glad that you did. So, let’s talk about those benefits that you should expect from using TikTok to make your business viral.
Firstly, and most importantly, you will be able to take advantage of exponential growth. You will be able to reach a huge audience and grow your following much more easily than any other social media platform today.
So if you want to become a business owner, influencer, industry expert this is the place to start. And this app will also help you to grow your other social media: YouTube and Instagram, and not just to grow them but to grow your sales.
If you have an e-commerce business or maybe you sell services, then TikTok is the perfect platform for reaching your niche audience. We believe that TikTok is pretty liberating because people come to the platform expecting authentic content.
As a result, you can make videos that aren’t perfect and still succeed with it. At the same time, it’s still a really fun, feel-good platform, while Instagram can be a little bit flashy. Basically speaking, instagram isn’t so interesting anymore like it was before.
And on Tik Tok, you can still find education, inspiration, and entertainment on videos. It is fun, lighthearted, and doesn’t put any pressure on you.
How does TikTok work in 2022?
The following is a VERY brief overview of how to use TikTok and how to create content.
How to set up your profile
As a first step, you will need to create an account. You can use your email, phone number, or a third-party platform like Facebook. To change your username, tap the icon in the right bottom corner, which resembles a little person.
In the next step, click edit profile. Make sure you add a short bio that sums up what your business is about so that people will understand it right away. And don’t forget to include a link to your website as well.
Interested customers will have a place to go if they want to purchase your products or services.
How to navigate Tik Tok?
After you’ve created a profile, it is time to understand how people consume content. Once a profile is completed, an algorithm will show you a stream of videos based on your preferences. The app is divided into two main feeds, the for you feed and the content feed. The feed is where the algorithm will bring you videos it believes you will enjoy.
Similar to Instagram, this is kind of an explore page. If you swipe left, you’ll reach the following feed, which contains videos from people you follow. Available icons will appear on the right-hand side of every video. You are going to see your likes, comments, and shares here. You’re going to see this last icon here, a spinning record with music notes.
Here, you can see the song title, artist, and popularity of the song that is played in a user’s video. Furthermore, by keeping an eye on its popularity, you can find out if a particular song has gone viral. It’s important to note that this feed also shows other TikTok videos that are also using this song.
Here are instructions on creating a video for TikTok
To start recording, you’re going to tap the plus sign at the bottom of the screen. Once you tap the plus sign, you can actually add a song so your video actually plays in time with the song.
On the other hand, if you are only interested in filming something right now, you can skip ahead and start recording without a musical track and then add it later.
The AR effects on TikTok are plentiful. You can browse them by tapping the effects on the left-hand side. And here is a little tip: these effects are actually speculated to increase your exposure on TikTok.
It is essential that you keep this in mind when creating. One of the most important features of the software is the timer. The record button doesn’t need to be held down for hours on end. That way, you can enjoy the recording process the way you want.
In addition, if you prefer, you may upload previously recorded videos that you already created outside of the app, then stitch them together later when you are ready.
You can definitely import footage found in your camera roll and then trim it.
TikTok is all about music
You can make your video go viral by picking a popular song. At the right-hand side of the recording screen, click on add a sound to choose a song.TikTok’s challenges are also listed here, along with the songs that go with each. Advertisers can sponsor challenges to unite TikTok users.
So to browse all of TikTok’s current challenges, you’re gonna want to tap the magnifying glass at the bottom of the home screen and then at the top of the same menu, there’s gonna be a search bar which can be used to find specific creators,sounds or hashtags.
How to look at your analytics in TikTok
At the moment you start to use your TikTok and share your videos, you should check out the number of visitors who have watched them, and you could find those numbers on your profile. But for investigating your analytics you should check out every video and you`ll find all data there. Maybe you don’t need it if you are making videos just for fun but you will definitely use the analytics if you are going to help your business to grow with Tik Tok.
Useful TIPS for TIK TOK in 2022
So what should you do to help your content or your services to go viral on TikTok? If you are going to drive more sales you should work on your content marketing strategy and your marketing strategy in general.
How to make a video go viral on Tik Tok in 2022
What should you do first? Tell your visitors a story about some problems that you had and explain in a few steps how you are going to fix some of the issues and try to give a solution. Bingo!
Let’s talk about some examples. Imagine that you are selling some seo courses or digital marketing courses. You could start your video by saying at first that you thought it was completely impossible to create your marketing strategy by yourself or get your website to the top without any help, but you did and now you are the champion. You could partly show your process and just help people who are interested to find a solution. And if your story is unique enough and really good it will help you to grow your Tik Tok visitors and convert them into real clients.
To provide value is to provide a service
Possibly TikTok trends can be fun for a short period of time, but here in Deo Dar Marketing weI think that eventually viewers are going to grow tired of watching the same dance over and over again. This means that for you to be successful in your career as a creator, you are going to have to provide value. The reason people are using the platform is either to be entertained, inspired, or informed.
You should ask yourself by the end of this video, what benefit did the viewer receive? Did they learn something new?
In order to succeed on TikTok, you will need to provide value first and promote your brand. In returning to the content marketing services example, let’s say you produce a video explaining how you were able to create your content marketing strategy and how it helped you to make money. It`s great if you already did it. But the real focus should be on education. It is only at the very end of the video that you will fulfill your needs as a brand. It is during those few seconds when your call to action will appear. Therefore, your call to action could be: check out our website or stay tuned for, but you are really just using the last few seconds of the video to promote your products. So if you are a business owner you should be really careful.
What type of content do we create for Instagram?
This is essentially nothing more than shameless advertising. A video on Instagram might just contain a bunch of models wearing your shoes, smiling and laughing, much like a television commercial. The information is not very valuable, but that is normal for Instagram.
On TikTok, this type of content does not generally resonate, so make sure that you are providing value and that there is a takeaway for the viewer.
Utilize viral sounds
To succeed on TikTok, it is extremely important to utilize trending sounds.
As a result, if you do not use trending sounds, you will be much less likely to be featured on the for you page. Moreover, the page is where you will gain the majority of your followers. This is therefore extremely important. For example, if you want a viral song, you will click Add Song as you create your video, then you will go to Playlist, and then you will view the TikTok viral playlist, and, if you are making a video such as an explainer video or content that requires sound to make sense, you can drop the volume on the added track and then increase the volume of your own track. Thus, the viewer is able to make sense of what you are saying in your video, but you are still getting discovered for the viral sound that you are using.
Therefore, ensure that you are hooking people. You will not only want to hook your audience at the beginning, but you will want to grab their attention repeatedly every five to ten seconds as well. This will increase the average duration of your video. And we are concerned with our average watch time, since TikTok’s main incentive is to keep people on its app longer, so if the content you are producing is hooking people, your average watch time is long, then you are sure to receive additional exposure from TikTok. It has come to my attention that adding captions or words to your videos will encourage viewers to stay for a longer period of time. Consequently, when people can watch a video and also read along, they become very engaged with your posts. The same thing has happened to us and we are sure it has happened to you as well, so please ensure you are adding captions and text.
An excellent tip is to ask a question at the beginning of your video and then use the rest of the video to answer it.
People are naturally curious and want to see things through. For our example of the content marketing services, we could begin our video by asking: are you really can create content marketing by yourself or it’s just easier to outsource ? We are asking a controversial question and it refers directly to sustainability, which is a pressing issue, and of course using the rest of the video to provide a solution or answer to that question. Finally, the final tip for hooking an audience is to make fast-paced videos, with quick jump cuts and flashing text that keeps people’s attention throughout the video.
Find your niche
In this regard, you will notice that some of the most influential TikTokers make only one type of content. Rather than reusing content, they present it in slightly different ways and these videos are the ones that go viral. Not only is it more efficient, but it is also more effective, so it is a win-win situation all the way around.
Deo Dar Marketing Company produces content that discusses the behind-the-scenes of working on different types of business. You will have to experiment a bit if you do not have a preexisting audience
Until you find a type of content that really resonates. Nevertheless, once you discover your winning type of content, you will want to continue creating content in a similar manner, but with some slight variations.
In other words, you may want to post the exact same video with a different sound in order to reach a completely different audience. In order to not only gain traction on TikTok, but also attract an audience that aligns with your brand, you should stick to your niche. Thus, if you post something related to your niche, your audience will be interested in it.
Certainly, you may gain 100 more followers if that is a little off-brand for you, but is that really worth your time if that is not your primary target audience? What we should take away from this article is to identify a niche, stick to it, and you will be successful.
Create a high – quality video
As a result, TikTok places less emphasis on follower loyalty. Consequently, when you log onto YouTube, for instance, you can easily view all the videos that your favorite YouTuber has uploaded.
There is no question that series content such as part one and part two are more appropriate on YouTube, however, with TikTok, it is definitely much easier to miss videos even from those you follow.
Thus, you should create videos that can be viewed by themselves.
A shadow banning occurs when the bots that moderate TikTok detect some sort of violation of the app’s terms and conditions. Your account will therefore receive less exposure as a result. It has yet to be confirmed that TikTok actually practices shadow banning. The fact remains that there are definitely enough people who have experienced this or been negatively affected by a sudden decline in engagement.
Suddenly, you may not receive all the likes, all the views, or all the comments that you’re accustomed to receiving, and sometimes, this can happen for no apparent reason at all.
To become viral. It is an extremely accessible and feasible process. All you really need is a passion for it.
And we promise you, if you follow the instructions in this article, you will experience some real success or contact our team as soon as possible and we will help your business literally grow.
Why is TikTok extremely important for business?
TikTok can be a powerful tool for marketing your business. There are over 1 billion active users on the platform, so there’s a good chance that many of your potential customers are already using it.
You can use the platform to share short videos advertising your products or services. You can also use TikTok to engage with your audience and build lasting relationships with them.
The platform is especially popular with young people, so it’s a great opportunity to connect with a new generation of consumers. And because the app is growing in popularity, it’s worth considering if you want to start using it for your business.
How to make your brand go viral on TikTok?
There’s no one-size-fits-all answer to this question, as the success of a brand on TikTok will depend on a variety of factors, including the type of content being produced, the target audience, and the marketing and promotion strategy. However, there are a few general tips that can help increase the chances of a brand going viral on TikTok:
1. Produce high quality content that is both viral and will generate traffic.
2. Research what types of content are popular with your target audience and produce similar content.
3. Promote your content through social media channels and other online platforms.
4. Keep track of user engagement rates and adjust your content accordingly.
Why you need a TikTok marketing agency?
You need a TikTok agency because professional help will ensure that your advertising campaigns are executed in the most effective way possible. A professional agency will have the experience and expertise necessary to create eye-catching and engaging ads that will capture the attention of TikTok users and encourage them to interact with your brand. Additionally, a professional agency will be able to track the performance of your campaigns and make adjustments as needed to ensure that you are getting the most out of your investment.
TikTok Marketing Process from Deo-Dar Marketing Company
When it comes to TikTok marketing, you first need to create a strategy. This should include figuring out your target audience, what content you will produce and how you will promote it.
Once you have your strategy in place, it’s important to develop a creative brief that will guide your team of creators as they produce content. Make sure the brief includes key information about your brand, including its values and positioning.
Once the content is created, it’s important to have a plan for distributing it. You can use tools like paid advertising or organic promotion to get it in front of the right people. And don’t forget to measure the results so you can track progress and adjust your strategy as needed.
Audience & Brand Analysis
TikTok Ads buying
Why it`s better to hire an agency instead of doing it in house?
There are a few key reasons why hiring an agency or tiktok influencer marketing agency might be a better option than doing social media in-house. First, tiktok advertising agencies have professional staff who specialize in social media marketing and know how to create effective campaigns that will reach your target audience. They also have the necessary tools and resources to manage your accounts effectively and produce high-quality content.
Second, agencies have extensive experience working with a wide range of businesses, which means they understand the different strategies that work best for each industry. They can help you develop a social media strategy that’s tailored to your specific needs and goals, and they’ll be able to provide ongoing support and guidance as your campaign progresses.
How does TikTok advertising work?
TikTok advertising works for your business by targeting users based on their interests and demographics.
TikTok for business also offers a variety of tools for advertisers to measure the performance of their ads, including insights on views, engagement, and demographics. Advertisers can also use this data to adjust their videos and targeting strategy in order to maximize ROI.
What TikTok marketing strategies could be implemented?
In order to succeed on TikTok, you’ll need to create content that is both entertaining and engaging. You can do this by filming short videos of yourself or your products in action, and by using creative filters and effects.
Additionally, you can promote your content on other social media platforms, such as Facebook and Instagram. By using a variety of marketing strategies, you can increase the visibility of your TikTok account and attract new followers.
How to Use TikTok for Business ?
There are a few things businesses can do to use TikTok effectively. First, create a profile and add a link to your website or other social media pages. Next, develop creative content that is fun and engaging, and post regularly. You can also partner with influencers to reach a wider audience. And lastly, use hashtags to help people find your content.
Why it`s better to Partner With Our TikTok Marketing Agency Deo-Dar?
Partnering with a professional TikTok marketing agency can help take your brand to the next level. Our team of experienced professionals can help create engaging and effective TikTok campaigns for businesses that will reach your target audience and help grow your business. Contact us today to learn more about how we can help you achieve your marketing goals.
Understanding Digital Marketing for Insurance Agencies in 2023
As a matter of fact, great customer service and great offers are not the end-all-be-all of customer loyalty: Engaging with your clients on a regular basis through social media (Instagram, Twitter, Tik-Tok, Facebook), newsletters, and informative blogs are just as effective.
Increased brand recognition for Insurance Agencies
Finally, using the power of digital, insurance companies can improve their standing in their respective field of insurance and set themselves apart from the growing competition.
In 2023, a great offer is not enough to make your business stand out and dominate the market: What you’re going to need is a recognizable brand with a signature language and identity.
There’s no better way to start building this identity than to start improving your authority in the field, using strategies like SEO marketing and social media to share your expert insights with the world!
So, how do you target customers for insurance with digital marketing?
Before you start implementing digital marketing strategies into your plan, you should first identify what kind of customer to target your efforts toward.
When dealing with insurance, you should keep in mind that the right kind of customer is, before all else, a buying customer.
This means that you should focus your efforts on creating digital content that attracts ready-to-buy leads, rather than casting your net as wide as possible.
Designing lead capture pages and diving into email marketing are some of the best methods to figure out what portion of your leads is receptible to conversion, as they allow you to capture all the data you need to identify where your priorities lie.
How can you sell insurance to high-ticket clients?
If your goal is to focus on high-ticket clients to drive more substantial sales, on the other hand, you’ll want to use a slightly different method.
High net-worth customers often come with high net-worth issues, so you have to be prepared to focus on your brand’s image and reputation to start attracting affluent leads.
This means spending more time and resources crafting compelling case studies, straightforward and impactful presentations, and networking with other industry leaders for guest spots on their platform.
The latter tip is perhaps the most crucial for attracting high net-worth clients, as the vast majority of affluent customers end up hiring insurance agents and advisors as a result of a referral.
Focus on building your authority in the industry by attending more networking conferences, engaging with colleagues on platforms like LinkedIn, and even appearing on podcasts and guest blogs that will elevate your reputation.
You’ll be getting those high-ticket calls in no time!
Digital Insurance Agency Strategies for Quality Leads
What are the best marketing strategies for insurance agents?
But if you don’t have a precise customer in mind and are simply trying to boost your business online visibility, what strategies should you start implementing to reap all the benefits of insurance digital marketing?
Generally speaking, there are three main strategies you want to make sure you’re incorporating into your campaigns:
SEO Content Marketing for Insurance
Search Engine Optimization is at the heart of any website, and whether you want to improve the ranking of your landing page, lead capture page, or services page, crafting keyword-driven copy will help you drive more traffic to your website and boost sales in return.
Agents should start by researching the most high-traffic keywords related to their insurance niche and base all their content, from informative blogs to service pages, on the topics your audience is searching for.
Your goal should be to help and engage, rather than simply sell your insurance options with a short call to action, so make sure to include plenty of tips and insights that will make your content worth the read.
If you work in health insurance, for example, you might want to create SEO content related to healthy eating and exercise habits, as well as answer the most frequently asked questions related to insurance rates and options.
It will pay off sooner than you think: A whopping 70% of marketers agree that SEO content marketing is more effective than PPC campaigns!
If you’re looking to improve lead generation and qualified lead conversion, on the other hand, you might want to focus your efforts on creating a results-driven email marketing campaign.
Email marketing is one of the best ways to grow referrals, and in turn, acquire high-ticket leads, so it’s worth putting some resources toward running a referral contest through email.
You might want to offer as little as $20 to start with before moving on to more generous rewards, running these contests up to three times a year, as well as promoting the latest rates with your leads and customers!
Social Media Marketing
Social media platforms like Instagram and Twitter might not be the best promotional tool for insurance agents, but networking on LinkedIn can be incredibly beneficial for lead acquisition and authority-building.
Over 46% of all social media traffic to company websites comes from LinkedIn, so when we’re marketing insurance, you’ll want your posts and comments on the platform to be as insightful and compelling as possible, so you can guarantee more click-throughs.
Creating content on LinkedIn will be especially effective if you work in business insurance, however, you might also want to look at Facebook advertising as a good option for car insurance and health/life insurance companies.
Find the best marketing agency for insurance companies
If you’re already overwhelmed by the sheer amount of work and resources needed to make insurance marketing work, know that you won’t have to do it all by yourself!
Creating a digital marketing campaign is a full-time job that few agents have enough time and expertise for, so you’ll want to reach out to an insurance marketing service or insurance marketing company to take care of all your digital needs.
No need to head back to Google — you’ve come to the right place!
Get in touch today for a quote or more information on how to maximize your lead generation and profits with digital marketing!Effectively marketing insurance, both online and offline, is far from an intuitive job.
Regardless of what type of insurance covers you work with, you might often find yourself struggling to set your offers apart from the competition, focusing too much on numbers, and forgetting to engage with a customer base full of doubts.
But as demand for insurance services rises and the market becomes even more saturated with similar offers, insurance marketers have to step up to the challenge and start planning creative insurance agency marketing ideas to keep the leads coming in.
The good news? Embracing digital marketing for insurance agencies allows you to boost lead generation, conversion, engagement, and sales by simply implementing basic digital strategies into your current business plan.
The world of traditional insurance marketing might be packed with dry language and uninventive copy, but that doesn’t mean that your digital marketing strategy should suffer from the same pitfalls!
Here’s all you need to know about marketing insurance in the digital age.
The Top Benefits of Insurance Digital Marketing
How can insurance agencies benefit from digital marketing?
Digital strategies like SEO content marketing, social media marketing, email marketing, and local SEO are some of the most beneficial tools you can incorporate in your current marketing strategy, from health insurance to life insurance marketing.
While the exact strategies you’ll employ will depend on your business goals, budget, and time constraints, implementing at least one of the leading digital marketing tools is bound to improve your insurance company’s status in the industry.
Let’s take a closer look at the main benefits you can expect…
Increased lead acquisition
The main benefit of building a digital marketing strategy for insurance agencies revolves around visibility and lead acquisition.
When your business is hardly online, getting new potential customers to your website can be incredibly challenging, unless you are spending plenty in traditional advertising mediums like newspaper ads and billboards.
By implementing an SEO content campaign or local SEO strategy, you can boost your visibility organically and drive even better results, as you’re guaranteed that you’ll only attract leads that are actively looking for your offer!
As a result of your increased online visibility and increased lead acquisition rates, insurance agents that use SEO content and social media will also benefit from a 100% organic increase in sales.
The reason for this is quite simple: By consistently producing high-traffic content that answers your audience’s questions and interests, you’ll be getting consistent qualified leads, the type of leads most likely to convert and buy.
Increased customer retention
Lead generation and conversion aside, digital marketing is also one of the most powerful tools for retaining the customer base you already have, leading to increased repeated sales and even more word-of-mouth leads!
While the internet has certainly opened up new markets for local businesses, it has also opened the door to new competitors. With the dawn of the modern era, digital marketing has emerged as one of the most important components of marketing.
As easy as it may seem to post content online, digital marketing, much like traditional marketing, comes with a unique set of challenges. Add to that the complexities associated with criminal defense marketing, and setting up your law firm for success may start to feel like an impossible feat. However, you don’t need to navigate it on your own.
Read on to find out about the importance of criminal defense marketing and how to successfully market your practice to get more clients.
How Do I Become A Successful Criminal Defense Lawyer?
The best criminal defense lawyers have a broad understanding of the law. That’s because criminal cases are often multi-faceted. For example, your client may be accused of criminal fraud in a case that encompasses elements of tax law.
While some lawyers are prepared to handle anything from domestic violence to driving under the influence (DUI), you don’t need to know every nook and cranny of the law off the top of your head. It’s perfectly fine to narrow down the areas of practice that you prefer, especially if you are uncomfortable dealing with more sensitive subject matters.
Either way, like any successful lawyer, a good criminal defense lawyer will dedicate the majority of their time to engaging with, researching, and critically analyzing each individual case. Diligence, critical thinking, and reasoning skills are hallmarks of a good criminal defense lawyer.
How Do Criminal Defenses Get Clients?
Word-of-mouth is one of the oldest and most reliable criminal defense marketing tools out there. A satisfied client won’t hesitate to recommend your services to friends, family, and colleagues seeking similar services.
Of course, some, if not most, criminal defendants will shy away from disclosing any details relating to their case for obvious reasons — putting your practice at a disadvantage.
However, there are other means to secure clients. When it comes to referrals from your colleagues — other lawyers or criminal justice professionals — can help direct clients your way.
How To Get More Clients?
Wondering how to get criminal defense clients? Well, there are a few ways to attract more clients to your practice. Here are 3 ways to go about criminal defense marketing for your firm.
- Offer a Referral Fee
Establishing a reputation good enough for your practice to comfortably rely on merit-based recommendations from your past clients and referrals takes years, if not decades.
That said, a good way to increase the number of clients sent your way through referrals is to incentivize the referring colleague by offering a referral fee. A referral fee is a commission paid to the lawyer that directed the client to your practice.
For example, an inexperienced lawyer could pass on a client to you if they lack the capacity to take the matter on themselves. Alternatively, a well-known lawyer could refer some of its clients to you if they are inundated with cases.
While building your professional network and offering a referral fee may help you receive more referrals, providing quality service will help you maintain good relationships with your colleagues and clients.
- Take on High-profile Cases
It’s no secret that law firms benefit from their involvement in high-profile cases. A good criminal defense marketing team should help you translate the media interest surrounding your case into positive publicity for your practice.
That said, don’t mistake high-profile cases for those involving high-profile individuals. Political scandals and celebrity misdeeds aren’t the only cases that make the headlines. In fact, the more clout surrounding the defendant, the more likely they are to approach larger, more established firms.
If you’re still trying to make a name for yourself, then you could gain some traction by taking on cases in which your local community is invested. For example, defending the charges leveled against the manager of a popular bakery may be seemingly inconsequential, but may ultimately draw some attention to your services within the community.
- Market Your Practice Online
Law is one of the most traditional — and most regulated — professions out there. As a result of this inherent sense of tradition, many firms are reluctant to adopt modern marketing practices.
However, developing a strong online presence for your practice is one of the best investments you can make to position yourself for success. Without a notable online presence, potential clients searching for your services online may turn to competitors with prominent criminal law websites.
Just as you would invest in a well-designed office space and traditional marketing materials, a well-designed website and quality content will denote professionalism and trustworthiness.
Does Digital Marketing For Criminal Defense Actually Work?
Digital marketing is just another way of approaching and interacting with potential customers. While it certainly shouldn’t replace traditional marketing, it should form a significant part of any well-rounded criminal defense marketing strategy.
Between 2013 and 2017 alone, “near me” searches — online searches for highly localized results, for example, “criminal defense lawyers near me” — have increased by 900%.. In addition, according to google’s keyword planner, there are nearly 70,000 monthly searches that include the keywords “criminal defense lawyer” — a fair share of which are probably within your jurisdiction.
With so many people walking around with a GPS-enabled smartphone, your target customer is likely to look up legal services online before contacting a practitioner. However, the best criminal defense lawyer websites will rank at the top of the results, impacting your ability to generate leads.
There is arguably no better way for clients to find you than through the internet. For new firms, in particular, an online presence could very well mean the difference between success and failure. However, not any website will do. Search Engine Optimization (SEO) will help your site surpass its competitors and generate more traffic.
Discover how we can help your business grow
How To Figure Out The Criminal Defense Law Firm Marketing Budget?
Like most industries, the legal profession is under an increasing amount of pressure to adopt modern marketing techniques geared toward an online audience. This means that the standard marketing budget — typically 2% to 5% of gross revenues — may fall short.
Of course, every firm is different. The size, location, and goals of your firm are just some of the factors that you need to take into account when you are formulating your marketing budget.
Although you may be tempted to cut costs, underfunding your marketing department will only compromise your firm’s goals. A healthy budget is a dynamic one — it should evolve along with the firm and its needs.
How Do You Market A Criminal Defense Practice?
When it comes to criminal defense marketing, there are a variety of avenues to explore. Although your firm’s marketing strategy will be informed by its goals, there are a few tools and techniques that any firm can benefit from using.
Conducting webinars, recording podcasts, and publishing blog posts are also excellent ways to increase brand recognition for your firm. Producing regular, shareable content that helps your potential clients solve a problem or answer a question they may have helps your firm establish credibility, demonstrate its expertise, and generate quality leads.
Using your content and marketing platforms to redirect traffic to your firm’s site will help you land more clients. The best criminal defense lawyer websites allow potential clients to make inquiries and schedule consultations. Optimizing your website for the utmost convenience and confidentiality will encourage potential clients to get in touch.
How Do You Advertise Criminal Law?
Listing in an online directory will help get your firm’s name out there and increase the traffic to your site. Depending on your budget, you could opt for a paid listing to draw more attention to your firm and get an edge on your competition.
One of the most popular methods that law firms use in criminal defense marketing is to give out free branded merchandise. Branded pens, notebooks, and t-shirts are regularly distributed to the public to raise awareness.
However, the move to digital has necessitated a change of strategy. Nowadays most law firms focus their attention on running Google Ads and social media marketing — advertising their services on the most popular platforms like Facebook and Twitter — both of which have incredible reach.
How Do You Brand A Criminal Defense Law Firm?
Because the public tends to regard criminal lawyers with disdain, successful criminal defense marketing calls for a certain level of tact. Therefore, placing emphasis on the role criminal defense lawyers play in ensuring that the due process rights of the accused are upheld is important.
While blue may be the color of choice for corporate firms, criminal defense law firms should opt for bolder colors that evoke a sense of confidence and strength. Highlighting the firm’s core values within the slogan and other marketing materials will help your potential clients feel like they are in good hands.
Consulting a professional marketing firm on the best direction for your brand will help you ensure that you are sending the right message to your market. Everything from your logo to typography contributes toward your firm’s esteem.
How Can You Grow Your Criminal Defense Law Firm?
Effectively marketing your criminal defense firm and delivering quality service is the best way to guarantee the growth of your criminal defense law firm — even the best marketing team can’t make up for bad service.
Hiring lawyers with complementary skills, for example, lawyers that specialize in different practice areas will not only help you improve the quality of service that you offer but also attract a wider range of clients — increasing your revenue.
Of course, it will be largely up to your marketing team to spotlight your firm’s strengths. For example, if your firm prides itself in expertise in a certain area of criminal law and unmatched customer service, then your marketing materials should place emphasis on those aspects.
Marketing Strategies For Criminal Defense Attorney
Criminal defense marketing strategies for attorneys should focus on their expertise. All marketing platforms ranging from the attorney’s website to their social media posts should either make reference to or demonstrate expertise.
In the same breath, publicizing relevant academic achievements, awards, and participation in high-profile cases demonstrates competence. Media outreach initiatives, which may involve offering an expert opinion for a news story or providing analyses of legal developments, will help make your name more recognizable.
Establishing a clear brand identity will also help criminal defense attorneys differentiate themselves from other practitioners. For example, establishing a tough, “no-nonsense” persona or a calm, comforting one will help potential clients make the best choice for their circumstances.
Trying to get new clients? Contact Deo-Dar today and start focusing on growing your firm.
The explosion in digital marketing has seen a huge increase in profits for most business sectors over the past couple of decades and it shows no sign of slowing yet. According to the USA statistics over 23,125 Mortgage Brokers currently employed in the United States.
Marketing for mortgage brokers is no exception, and if you are able to optimize your website so that the traffic comes to you rather than having to spend your budget on looking for business, you’ll soon reap the rewards.
How do mortgage brokers get leads?
Lead generation for mortgage brokers has always been the best way to new business, and finding them online is potentially the smartest way to do it.
Content marketing (or inbound marketing) means that the business comes directly to you via your online platforms, rather than having to spend precious time and money on paid advertisements or cold-calling in the form of emails or even old-school letters.
This is known as organic traffic and is the cheapest way to generate leads because potential customers reach your website via a free search engine. It does however mean that you will need to spend some of your marketing budget making sure that your content is interesting, useful and up-to-date, so that Google will display your company on the first page of the results that come up when a customer searches for a mortgage broker.
You may of course still choose to hedge your bets and spend some of your budget on ads purchased through a search engine. This is known as Search Engine Marketing (or SEM) and you’ll want to get these ads in front of both potential clients and realtors who might refer clients to you.
PPC (pay per click) allows you to advertise to anyone who searches for the relevant topic. The search engine will sometimes charge per click, or more often through a daily budget. When someone makes a search through Google, if your advertisement contains the relevant keywords then it will be picked up and displayed to the customer. Google uses an auction system to ensure fairness, so that the likelihood of an ad ranking high in a search depends on your bid, the ad quality and the context of someone’s search.
CPI (Cost per Impression) is more akin to placing an ad in a newspaper, as the advertiser pays each time an ad is displayed, whether someone clicks on it or not. This can still be useful in terms of keeping your name in front of potential customers as they might remember the ad and return at a later date.
Social Media might not seem the obvious place to search for a mortgage broker, but these platforms are increasingly important in advertising, no matter what your field is. Facebook, for example, allows you to post content that shows you are active on a daily basis, and provides an easy way to connect with potential clients so they can ask questions and receive answers quickly. Satisfied customers can also post reviews and useful feedback that you can even use to improve your business practices. You can consider posting videos (sometimes a more popular way to consume information) and through these people can feel they already know you a little before they meet you.
What is SEO for mortgage broker websites?
Although the tools outlined above are useful when marketing any business online, the most effective strategy for digitally upscaling your business is through SEO, or Search Engine Optimization.
SEO is the process through which your online content is thoroughly checked by a search engine for its accuracy and usefulness to the reader. If your website is up-to-date and informative with the relevant keywords that will be used by a potential customer, you stand a good chance of achieving a high ranking and appearing at the top of a Google search.
However, as Google has a complicated (and largely secret) algorithm for ranking websites, SEO is a highly skilled process that’s best left to the experts. It’s no longer enough to just stuff your content full of keywords. As well as checking for well-written, helpful content, Google will assess the technical aspects of your website, checking that it loads quickly, that the pages are linked in a way that makes sense to the users, and that all the meta-titles and tags are clear and compel the user to click through.
If your SEO is properly implemented from the start, you stand a much higher chance of generating organic traffic, and then converting that audience into real customers. And of course if your SEO is good from the start, it won’t require a huge amount of upkeep, so an initial layout from your budget can reap rewards for some time to come.
What is a ‘local search’ and how does that apply to my mortgage business?
Because a mortgage broker business is by nature focussed on a local area, you’ll want to make sure that your website and general online presence is relevant to your location. Although we don’t know everything about how Google ranks websites, we do know that it prioritizes local searches so you’ll need to make sure your website is optimized for those keywords. Think about how a potential customer would look for a mortgage broker – they would use words such as ‘mortgage brokers local to me’ or even ‘mortgage brokers in Dallas, TX’. So you’ll want to make sure all of your content contains the relevant information and if you have offices in different cities, you’ll need separate pages or sections for each one.
Ideally, you want to appear in the ‘three pack’ or ‘local pack’, which are the first 3 businesses that are displayed when someone searches for a local business. It’s also worth noting that research shows 50% of people who make a local search visit the business that day, so a local search really can send business right to your door.
Local SEO strategies for mortgage brokers
Alongside your fully optimized website, there are other online spaces you’ll want to consider whether your presence is fully on the money. Here are some mortgage broker tips for advertising to get you started.
First off, you’ll want to have a robust GMB (Google My Business) profile. This is a space where you can add all of your contact details and a link to your website, thereby increasing your online visibility. You can even add photos (and according to Google, these can add up to 35% more clicks through to your website). Just like Facebook, customers can add reviews and you can respond to them to demonstrate your willingness to engage with your audience.
Google also checks the consistency of your information anywhere it might be listed, so make sure it’s up-to-date across any online listings you might have.
Get positive reviews
Great reviews from happy customers can lead to new business, and you can make sure you have these on both Yelp and Google. It’s good business to reach out to past clients and ask them for a review, and make sure that you do this throughout the year so your reviews stay current and it looks as though you are fully engaged with your audience.
Do your research
As noted above, SEO in part means curating your website so it contains useful content for your readers. Initially, you’ll need to do some research, both through your own website and those of your competitors, to see which topics and questions people are searching for. Alongside ‘buying a house’, there will be other questions relating to tax, budgets, debt and many more themes. And of course these secondary topics will themselves generate even more potential questions.
Third-party validation from other websites can really provide customers with confirmation that you are a credible and reliable company. As well as linking to other companies relating to your mortgage business, think about any other local connections you have, or any sponsorship your company is involved in. All these can improve your local SEO and ultimately your Google ranking so you get that organic traffic your business deserves.
SEO Multifamily Marketing: All You Need to Know About SEO Marketing for Multifamily Properties
Let’s face it: Owning and renting out apartments within a multifamily property is not the hassle-free, straightforward job it used to be.
Renting has turned from being a stepping stone toward homeownership to being the preferred living situation for a growing number of Americans.
Whether this change is due to ever-rising house prices or just a need for more flexibility, renting out a single-family or multifamily property has become a lot harder: Competition is fierce and the prospective tenants’ demands stricter.
So, whether you’re a property owner or multifamily investor, you should be making sure your units have what it takes to attract high-quality tenants and reduce turnover as much as possible.
In this day and age, there’s no better path to multifamily success than investing in a solid multifamily marketing plan, designed to attract quality leads and make your offer more appealing than all other competitors.
SEO multifamily marketing is the ace up your sleeve you never noticed you had before, and here’s all you need to know about it!
SEO Multifamily Marketing for Lead Generation
How big is the multifamily industry?
Homeownership has been in decline ever since 2005, and as of 2019, there are as many as 43.6 million rent-based households in the United States.
While a good portion of these households is single-family properties, the multifamily market is also getting bigger with every passing year.
As of 2013, the multifamily industry contributed a whopping $1.3 trillion to the U.S. economy, with construction alone contributing $93 billion.
So, while the well-known drawbacks of owning multifamily properties might scare off some investors (high tenant turnover rates, complex property management, more apartment marketing needed), investing in the industry is still a highly profitable move for all real estate professionals.
You just need to know how to market your units successfully and how to use SEO multifamily marketing for best results!
How do you get multifamily leads?
So, how can you guarantee these profitable results when investing in a multifamily unit?
Like with many other real estate industries, the key to a sustainable business strategy relies on lead generation: You’ll want new prospective tenants to jump at the chance of securing an apartment in your unit well before your current tenants move out.
Lead generation minimizes the impact that high turnover rates and long vacancy periods can have on your profits, so coming up with a solid multifamily marketing strategy is essential.
Keep in mind, however, that not all online leads are created equal.
When working in real estate, you’ll always want to vet prospective tenants at the very early stages of the funnel, as defaults on rent and major damages can impact your profit even more than long vacancies ever could!
That’s where good SEO multifamily marketing comes in: You’ll get more and higher quality website leads by creating SEO-optimized and UX-friendly capture pages, designed to give you more information than just a name and an email address.
For example, you can gather plenty of useful information including desired price range and moving dates whenever prospective renters interact with an AI chatbot.
On top of that, research shows that leads are more likely to commit if they’re guided throughout their experience, meaning that incorporating helpful SEO-friendly guides in your capture pages will help you boost conversion, even if you don’t have a solid multifamily marketing plan already set in place.
How do you market a multifamily property?
So, how can you adopt SEO marketing to create a lead-generating multifamily marketing strategy?
First things first, forget all you know about traditional apartment marketing.
Your website as a whole will be the main attraction, rather than a single listing, so you should make sure that all pages are optimized and easy to navigate before you start adding any additional content.
Then, you’ll want to start focusing on the SEO strategies that will impact your lead generation the most…
Create educational SEO content
High-quality content is at the heart of any SEO marketing strategy, as it allows you to attract leads through the use of high-traffic keywords and build a reputable authority in your industry at the same time.
When it comes to apartment marketing, you’ll want to create content centered around the best neighborhoods in your city, tips on how to find a good rental opportunity, and even how to decorate for the holidays!
The goal is to make your website rank higher than competitors, and in turn, attract more leads and potential tenants, all while giving them helpful tips that will set your business apart and generate more value.
Every page can have SEO-optimized content, including listings, contact pages, FAQs, and of course, blogs and main pages.
Incorporate local SEO
As a real estate business, you’ll want to make sure you are attracting local people to your units, rather than casting the net too wide and competing with global keywords.
So, make sure you are incorporating local keywords like “apartments for rent near me” or “rent apartment in [location]” in your content as much as possible, as well as setting up a Google My Business account.
This will ensure you are targeting the right people from the get-go, making lead generation a whole lot more effective!
Use interactive videos and virtual tours
Apartment Marketing Tips for Multifamily Properties
While not an SEO technique, using property videos and even virtual tours on your website is fundamental for good multifamily advertising.
You might have the most SEO-friendly and persuasive listing copy out there, but a high-quality picture or video to go with it will have an even bigger impact.
So, make sure you are incorporating professional-quality videos, images, and virtual tours in all your listings to boost interest — this is especially important in the wake of a global pandemic, as some renters might not feel too comfortable viewing the space before truly committing!
Add an AI chatbox
As we mentioned earlier, adding an AI chatbox to your website’s landing page can help you gather important information about your leads, helping you discover quality leads so you can target the right people more easily.
Having a chatbox will also make your website easier to navigate and provide a better user experience for your leads, maximizing conversion!
Run an email market campaign
Finally, you should consider running an email marketing campaign once you have captured high-quality leads through your SEO-optimized lead gen pages, so you can boost lead conversion even more.
The ROI for email marketing is higher than any other paid digital marketing strategy, so you can be sure results will come the more budget and effort you put in.
In terms of content, you can use email marketing to not only promote new units but also offer valuable tips to prospective and current renters, making for happier and more satisfied clients!
Team up with a multifamily marketing agency for the best results!
As a last piece of advice, we recommend working with a specialized multifamily marketing agency to make the most out of your SEO multifamily marketing strategy.
Optimizing existing content and creating new high-quality content across different pages requires a lot of commitment and time, and you might have trouble following through when you’re already busy with managing several properties.
A digital marketing agency specialized in SEO multifamily marketing can help you achieve your growth goals, minimize vacancy periods, and keep track of your progress on a monthly basis.
It’s one of the best investments you could ever make!
Oil and Gas Digital Marketing for Gas Companies in 2023
It’s definitely not the best of times to be a natural gas company: Between environmental concerns and price volatility dictated by an ever-fluctuating financial market, confidence in the oil and gas industry has never been lower.
But that doesn’t mean that natural gas companies don’t still have plenty of room to grow and increase their sales — it just means that they’ll have to get a little more creative with marketing their business.
Oil and gas marketing has long been defined by classic advertising techniques like visual marketing, radio, and TV. But the capacity for growth and even for an entire image overhaul is much greater when digital marketing strategies are involved in the process.
Oil and gas digital marketing is considered by many the future of the industry, but what are the real benefits and the best type of marketing strategy for the oil and gas service sector? Here’s all you need to know!
The Best Oil and Gas Strategy for Sales in 2022
What is digital in the oil and gas marketing industry?
The energy sector is one of the oldest and most traditional types of businesses out there, so it’s not that surprising that many gas companies are still reluctant to embrace digital transformation.
But just because the oil and gas industry has been around for longer than many other types of businesses, that doesn’t mean that the techniques used for marketing oil should be stuck in the past.
When we talk about digital in the oil and gas marketing industry, we are referring to the switch from physical to digital tools of management, communication, and yes, marketing and advertising too.
To digitalize an industry as traditional as gas and oil means saving costs all around, from day-to-day communication to large-scale marketing campaigns. It also means making growth easier and business planning a lot more intuitive and seamless, thanks to digital data insights designed to make the job that much easier.
Digital transformation in oil and gas is still very much in the early stages, but when it comes to digital marketing, the benefits and best strategies to employ are already tried and tested!
What are the types of digital marketing for oil and gas?
So, what’s the best marketing strategy for the oil and gas service sector?
While it may be hard to pinpoint only one hero strategy, there are usually three main strategies proven to work wonders for marketing oil:
SEO (Search Engine Optimization)
Search Engine Optimization is the go-to oil and gas strategy for companies looking to not only boost sales and revenue but also build a world-renowned authority in the industry.
All the biggest names in the oil market have built their reputation by becoming thought leaders in the industry, and as the popularity and impact of traditional advertising are waning, digital marketing holds the biggest potential for reputation growth.
SEO is all about getting your brand and service offer in front of the clients that matter by pushing your website to the very top of search results for your niche.
By working with a specialized oil and gas marketing company, natural gas businesses are able to create SEO-friendly content that showcases their expertise and unique views on the industry, all while using the right keywords to drive more traffic to their website — generating more leads in the process.
Second to lead generation, in terms of importance, comes reputation management: In the age of renewables and heightened ecological sensibilities, gas companies need to embrace the change and become thought leaders for the energy of the future.
If natural gas companies want to truly succeed and improve their reputation among consumers, they need to use SEO content to tackle renewable energy issues and set their intentions as a business going forward.
Pay-per-Click is another leading digital marketing strategy for gas companies looking to improve sales and boost lead generation.
If you’ve ever paid attention to the short ads you see at the very top of search results for a query or to the ads playing right before a YouTube video, you have already come across PPC advertisement in action.
What sets this strategy apart from other forms of web ads is that you only pay for the results those ads are bringing to your business. This makes PPC even more cost-effective than SEO when it comes to driving leads and new customers to your website, as you’ll only pay for the users who clicked through and browsed your offer.
Setting up effective campaigns to promote your services does require skill and time, so it’s no wonder that many gas professionals end up hiring external help like an oil and gas marketing company!
You might think that social media marketing is a monopoly for younger generations and younger brands, but depending on your goals, setting up a Twitter or LinkedIn account could do wonders for marketing oil!
LinkedIn is the perfect platform for B2B marketing, while Twitter is the preferred medium for B2c marketing and authority-building, as you can use your brand account to react and comment on the latest news in the oil and gas industry.
LinkedIn, on the other hand, can be used to advertise, create thought leadership content, and connect with potential new investors and leads.
Creating a social media marketing strategy is no easy feat, but keeping up with comments and mentions is even harder without investing time and money into a social media team to take care of it all. It’s easy to build a bad rap as a natural gas company, so you’ll want your interactions with clients and the larger public to be as positive and professional as possible!
The Biggest Benefits of an Oil and Gas Digital Marketing Strategy
What are the business benefits of oil and gas marketing?
Implementing an oil and gas digital marketing strategy will require a pretty sizable initial investment, in terms of both time and money, to make sure you’re truly reaping the benefits that digitalization has to offer.
The rewards are certainly big enough to embrace the world of digital marketing with all its challenges!
Here are some of the biggest business benefits of incorporating a digital marketing strategy for petroleum products:
Return on Investment
A great marketing strategy for petroleum products will not only be effective but also quite a lot cheaper than most traditional advertising avenues.
So, it doesn’t come as a surprise that guaranteed ROI will be the biggest benefit of incorporating a digital marketing strategy like SEO into your marketing plan! According to market insights, SEO marketing has one of the highest ROI of all digital marketing strategies, with an average of 22:1.
Email marketing, while not necessarily the best strategy for gas companies, also has an impressive ROI of 42:1.
This means that you’ll get to invest much less capital than traditional marketing while reaping bigger results!
Bigger reach and increased sales
In a digital world, more and more B2B gas buyers are looking at the web for answers, and by being one of the few companies with an extensive digital presence, you’ll be able to reach more leads and boost sales in the process!
All digital marketing strategies, from SEO to PPC, are designed to amplify a company’s reach by boosting traffic to their website, and implementing them right can even boost sales up to 15%!
Authority and reputation management
Finally, oil and gas digital marketing can help natural gas companies take charge of their image, offering a unique opportunity to showcase their industry knowledge and future plans in front of a global stage.
Whether it’s producing quality SEO content to reflect on the future of the industry or creating a social media ad aimed to educate the public and impress buyers, digital marketing can help gas companies manage their reputation and establish themselves as the go-to authority in the field.
Increase sales in oil and gas with digital marketing with SEO
Digitalization is shaping the future of all business, and the oil and gas industry is no exception to that!
If you want to truly experience the increase in leads and sales that digital marketing can provide, there’s no better place to start than getting in touch with an oil and gas marketing company Deo-Dar that knows what it will take to succeed.
Embracing digital might just make the difference between the natural gas industry thriving in the future or fading away entirely!
Why is divorce and family law marketing different?
As divorce and family law specialists, you’ll already know that these are emotionally charged areas of the law and that your clients are looking for attorneys they can rely on and who they feel will empathise with their situation. Anyone looking online for a representative in a family law case will really do their research and so your website and marketing will need to reflect the trustworthiness of your firm. If a potential client feels an emotional connection to the ethos of your business, they will be far more likely to pick up the phone and make an appointment.
How to get more family law clients
A potential client looking for an attorney may well begin their research long before they expect to engage a representative. For that reason, it’s important for them to be able to find your firm through a number of different channels. Your website, social media platforms and Google adverts will need consistent branding and compelling content.
Video marketing can really boost your presence, so that the client feels they know you and can relate to your values. By putting a face to a name they will feel the connection they need to build a relationship during this stressful time in their lives.
Live chat can be a useful tool for clients who need quick, but specific answers to their questions. Rather than giving advice for free (a concern for many lawyers), it shows you are available at any time, and that you have a progressive attitude and a willingness to connect. This can turn potential customers who are just testing the waters with family law, into real clients.
Newsletters or content that can only be accessed by providing contact details can be a good way of collating email addresses for future marketing campaigns. It’s also a good way of establishing your authority on a subject, if you are able to provide useful information that helps a client to decide which law firm to use.
Blog posts and articles are great ways to demonstrate your authority on a subject, both for your clients and for search engines like Google, who will only rank your website highly if you can show that your content is pertinent to your users.
As a family law firm, you’ll want to be specific with your approach to marketing. This is a competitive area and so you’ll need to focus on your unique selling points and target the right groups in order to make the biggest gains.
If you are an established business, it’s worth looking at your current clients to establish the following:
The demographics (particularly the ages, location, gender and salaries) of your customers
- What legal services do they tend to require?
- The questions they ask and the challenges they face
- What areas of the law they find difficult or confusing
- The amount of money they spend in order to solve their issues
Studies show that a third of people looking for legal advice start their search online. This is a growing sector, and so marketing your firm through Google and other search engines will bring traffic to your website. Once you’ve established your USP, make sure that your website reflects this, so that your content is focused and the pages link together to form a cohesive whole.
Search engine optimization for divorce and family law firms
SEO is the bedrock for any company that wants to grow their business through generating online traffic. By creating useful, helpful content that makes careful use of the keywords a prospective client is likely to search for, Google will rank your website so that it appears on the first page of a search. It’s worth noting that Google actually pays particular attention to those services that it calls YMYL (Your Money or Your Life), as these can impact the quality of the user’s life. Family law firms fall into this category, and Google will scrutinize any content you produce to ensure it’s useful, accurate and verifiable. For this reason, you’ll want to make sure any articles on your website are written by experts, and that their qualifications are displayed on the page.
Through well-chosen keywords and useful articles, you’ll begin to generate organic traffic to your website. Research shows that someone searching for an online business is up to 20 times more likely to click on a high-ranked website than on an advert. For that reason alone, although there is an initial outlay in buying in SEO services, the return will be more than worth it.
It’s likely that your law firm will have a bricks-and-mortar site as well as an online presence. Because of this, local SEO is important, as customers will want to find representation within their immediate area. So make sure that your website is discoverable by someone searching for a local firm, and that your content reflects the area you work in. If you have several different locations, make sure there is a page for each one, and that anyone searching for a local law firm will be able to find you easily.
Does your company really need to be on social media?
You might not automatically associate a law firm with a social media profile. However, as potential clients will be keen to make that emotional connection with your company, the greater your social media presence, the more they will feel able to gather information before making that first call. You can share case studies, client testimonials, big case wins and useful tips for people seeking help with family legal issues. As social media stories can be shared, you’ll also be able to expand your network and reach more potential clients. One unique benefit of social media channels is that users will be able to see in real time how quickly you respond to questions, and how keen you are to connect with potential customers.
Why are we the leading marketing firm for family law?
As Google keeps their SEO algorithm a closely guarded secret, employing a successful online marketing campaign is a job best left to the experts. At Deo-Dar, we have the experience needed to ensure your online presence will rank high in a Google search. We understand your need to connect with your clients on an emotional level, whilst growing your business to attract potential customers.
We know that the more targeted your SEO is, the more traffic will be directed to your website, and the more leads will convert to real clients.
Deo-Dar focuses on:
Organic traffic that leads to a high conversion rate
- Building relationships with website visitors that convince them to take action
- Carefully managed content SEO that will reach the right audience through a high Google ranking
- Technical SEO involving meta-titles and descriptions, mobile page loading, and backlinks
By connecting with us, you can focus on your clients and your case-load, secure in the knowledge that we are working behind the scenes to provide you with an effective SEO strategy that will provide a great return for your investment.
Law Firm Marketing Strategy: 4 Actionable Insights for 2023
Marketing a law firm is no easy feat: It’s a complex game of balancing your time and resources between caring for clients’ cases and attracting new clients to your practice, always making sure your plan is in line with your branding and growth goals.
Legal professionals are known for being incredibly busy, so it’s not surprising that many law firms don’t know how or simply don’t have the time to implement a solid law firm marketing strategy into their day-to-day work.
But here’s a bit of good news: You don’t have to do it all, and as long as you’re focusing on the most effective strategies for your niche and law firm marketing goals, your business will reap all the benefits of a well-curated, comprehensive law firm marketing plan.
So, what are the best marketing strategies for law firms to watch out for in 2023?
What is the Difference Between Marketing Plan and Strategy?
Before you can start creating your own legal marketing plan, you should first be familiar with the difference between a marketing plan and a specific marketing strategy.
In short, a marketing plan is a comprehensive plan of action designed to tackle all the advertising needs of a firm, including its main goals, KPIs, and execution.
When creating a marketing plan for a law firm, the marketing professionals involved have to streamline each step of the process, setting their growth goals at the start of the planning phase and figuring out how they’re going to reach them and how they are going to assess the success of a given campaign.
When it comes to the execution of this plan, different marketing strategies will be employed to reach the goals you’ve set in place. These strategies might change over the course of the plan to meet changing demands and trends, and it’s not uncommon to pivot to a different strategy down the line if your current efforts don’t seem to be panning out so well.
Law Firm Marketing Plan
So, how can you create a solid law firm marketing plan to help you reach your growth goals, attract leads, and retain the clients you’re already working with?
Direction is key: You’ll want to have all your goals for the year, the next six months, or even just three month in mind as you’re drafting your marketing plan, allocating the right resources to oversee the strategy (or strategies) you’ll be employing and setting specific deadlines for assessment.
Plan Structure Overview
So, what would the overall structure of a law firm marketing plan look like?
No matter your niche or current goals, a solid, yet simple plan will usually involve three key steps:
1. Goals & Purpose
The first thing you should do is write down your marketing goals and the purpose behind your plan, making sure to be as specific as possible so as to make future assessment easier to interpret.
You should know why you are creating a plan in the first place, so whether you are struggling to acquire new clients or simply looking to get your firm’s name out there as the go-to authority in your legal niche, you’ll be able to gather all the digital tools needed to see it through.
For example, you might want to set three different goals (one pertaining to lead acquisition, one to conversion, and one to engagement) to be achieved within a six months timeline, so you can come up with precise marketing strategies to reach them and record all insights as the campaign goes on.
2. Plan Components and Budget
Next, you’ll want to plan out the different strategies you’ll employ for reaching those goals, which could take the form of a new landing page for lead generation, an email marketing campaign for lead acquisition, or a comprehensive SEO marketing campaign for delivering both of these objectives.
This is also when you’ll want to set up a clear budget for each strategy, so you can make sure you’ll have the resources to hire a team of specialists or new team members to take care of your plan components.
Finally, we come to the execution of the plan: Once you have decided what strategies you’ll use to see your plan through and reach your goals, you’re going to decide how exactly you’re going to oversee each strategy.
For example, if you have decided to kickstart a content marketing campaign to drive more traffic to your website and grow your authority as the go-to firm for your niche, you’ll want to clearly write down what pieces of content you’re going to produce and how often you’re going to create new content.
The more specific your marketing plan is, the easier it will be to follow everything through and measure your results at the end of the timeline!
Law Firm Marketing Plan Examples
So, what would a top-notch law firm marketing plan look like in action?
Say your firm has been struggling to acquire new clients at a sustainable rate, and you’re looking for the most inexpensive and effective strategy to get more people through the door within the span of half a year.
Your main goal in this case would be lead generation and conversion, and your marketing strategy of choice will likely be digital, as digital marketing tools are usually considered the most cost-efficient way of acquiring and converting leads.
In this case, content marketing, social media marketing, and local SEO will likely be the top strategies to employ for fast results, so after allocating a budget to each campaign, you’ll only have to record how many new clients are contacting you every month and compare the results to your average quota!
Legal Marketing Strategy Examples
Whether you’re looking to attract more clients to your firm or you’re simply trying to build your authority as a new practice, there are many digital marketing strategies you can employ to reach your goals.
Here are our insights on four of the most popular strategies for law firms:
1 – SEO
SEO is the most effective law firm marketing strategy for businesses who are looking to do it all: Drive more traffic to their website, establish their team as THE authority in their legal niche, and generate high-quality leads.
The goal of optimizing your website is to get your firm on top of the search engine page results for your industry, using the power of keywords to bring more visibility and traffic to your website.
For example, an optimized website for a law firm specializing in divorce cases will have plenty of content related to divorce laws in a given state, both in the form of blog posts and landing pages. You will use long-tail keywords like “divorce in California” or even “how to divorce amicably” to help your content, and in turn website, rank higher.
But good SEO is not just about creating content packed with high-search keywords — it’s also about optimizing the loading speed of your website and revamping your design to make the user’s experience easier!
2 – Local SEO
If your main goal is to attract more clients from your local area, which will usually be the case for smaller and newer firms, you’ll want to look at local SEO for the most effective results.
You should set up a comprehensive and up-to-date Google My Business page with all the keywords related to your legal niche and location, as well as produce a landing page and plenty of local SEO optimized blog posts featuring keywords like “law firms near me” or “lawyer in [your location]”.
Keep in mind that local SEO is mostly designed for brick-and-mortar businesses, so promoting the physical location of the firm will be your main goal!
3 – Search Advertising
Search advertising or PPC strategy is often one of the most costly marketing strategies for law firms, but also one of the most effective.
Keywords like “lawyer” and “attorney” are among the most expensive law firm-related keywords to invest in, with a monthly PPC campaign costing as much as $100k!
But if you’re willing to put in the work and use different, more niched down keywords to get your website on top of Google’s search results, you’ll definitely get to reap the traffic and lead conversion benefits of a targeted search advertising campaign.
Just make sure you are using localization to your advantage (Google Adwords allows you to target specific locations) and thinking of your target audience as you’re writing your ad: “Cheap car accident lawyer in [location]” will perform a lot better than “Maximum compensation for car accident”!
4 – Social
If you don’t have a social media account for your firm just yet, you’re not taking advantage of one of the best, 100% free marketing tools out there!
Social media can help you drive more leads to your website and generate a separate, highly effective funnel for local clients, and there is no better place to start tapping into your local market than Facebook.
You can join local groups and participate in community conversations offering your input as a legal authority without spending a dime, post insights on the most common FAQs related to your legal niche, and even start recording live videos where you engage with your community directly!
And if you have set up a budget for social media advertising, why not give Facebook paid ads a try? They are quite similar to PPC campaigns in terms of localization, but a whole lot cheaper when you get the hang of it!
1) Why do Real Estate Investors need SEO?
As with any business that wants to evolve and grow in the 21st century, a website that works hard for you is crucial to generating income. Good SEO is therefore vital so you can achieve the all-important high Google ranking that gets your company noticed. For real estate investors, it’s particularly important to have experts on board so that you can ensure you are complying with NAR advertising rules. You’ll also want a great team behind you that will understand the discriminatory housing regulations and to help you develop good relationships with home buyers. By proving your website is trustworthy and reliable, you’ll start to generate traffic that soon converts to measurable business growth.
2) Why is investing in SEO so important?
Although there might be an initial outlay in improving your real estate investment SEO, the benefits are huge. A real estate investment company can expect to generate $3.6 million after investing in SEO. Well-written articles with judicious use of keywords will lead to Google giving your website the high ranking you need. Then your company will be easily discoverable by online users looking for specific real estate content.
Although in the past it was enough to fill your articles and blogs with as many keywords as possible, that strategy no longer works. Search engines now look for well-written content that benefits the audience in some way. Google will even go as far as to penalise websites that are poorly written or stuffed with keywords. Effective SEO will therefore identify the most important real estate investor keywords, so you know which ones will work best, rather than guessing the interests of your audience.
Good SEO with carefully chosen keywords will then generate organic traffic to your website. Research shows that someone searching for an online business is far more likely to click on a high-ranked website than on an advert – in fact it can be up to 20 times more effective. Done well, you should be able to achieve your aim of a steady flow of traffic to your website, that then converts to new business.
You’ll also want to identify the needs of your audience and connect with them through good, useful content. If you’re buying and selling properties to renovate, you’ll want sellers to feel it’s easy to pass on their property to you and the assurance that they’re doing the right thing in selling. If you’re a wholesaler, you’ll need to appeal to both buyers and sellers, so your content will need to have separate pages for both groups.
3) Researching keywords in SEO
Researching and identifying the most useful keywords is the basis for SEO. You’ll want to predict the words a user will search for and make sure they’re included in your content. There’s no set formula – a keyword could be a single word, a couple of words or a phrase.
The nature of real estate means that you might want to focus on particular areas, so using local SEO can really generate traffic to your website. A phrase such as ‘sell my house’ will bring up a slew of national pages, which are of little use to the seller. On the other hand, ‘sell my house Chicago’ will produced much more focused results. Your keywords therefore need to be as specific as possible, so that they match the words the user is searching for. And if you serve more than one location, make sure there is a page for each one.
4) Creating and publishing new content on your website
One of the ways to achieve a high Google ranking is to publish interesting and useful content. Google actually tracks how long users stay on a page, so having content that will engage them is key.
Images are also important. They break up the text and give the reader something to focus on. Research suggests that you have between 7 and 10 seconds to capture someone’s attention before they move on, so images can be really useful in drawing the reader in. Infographics, which provide visual representations of information, are particularly useful as they make information easy to understand and digest.
If your content can be considered a resource of information, Google will raise your ranking. One easy way to do this is to link your website to others that also have great content. You should then check you have internal links between your own website pages, so that the information hangs together to benefit the reader.
The user experience also factors into a high ranking. Metrics are taken into account, including bounce rate, the time spent on the page and the click through rate. As most users now search on smartphones or tablets, make sure that your pages are optimised for these devices. They should also load fast so potential customers get the information they need quickly and easily.
5) Why SEO is so difficult
As we’ve seen, budgeting for real estate investment SEO can be a huge asset to your business, and one that is probably best left to the experts to make sure it’s done well. SEO is also a fast-changing world, and all of your competitors will be vying for the top spots. Although good SEO can have long-lasting effects, the algorithms are constantly being updated, so you’ll want to ensure you’re always ahead of the game in terms of the changes Google might make.
Unfortunately, Google’s algorithms are a closely guarded secret. We know that simply keyword stuffing is outdated and unproductive. In fact, there are now more than 200 ranking factors and trying to get to grips with SEO at the same time as running your business would be a huge task.
It’s really a holistic undertaking that can take time, running experiments to see what works best. The variables are also difficult to isolate, as quite often SEO means applying multiple enquiries at the same time. These need to be planned and then the ROI and KPIs measured to obtain the results. Researching your competitors is also a major undertaking, as is making sure you have the best keywords to begin with. In short, SEO is vital in today’s digital world, and the right real estate SEO experts will really get your business the results you need.