We will help you to get more Leads with Content Marketing
Content Marketing Services
In the golden age of the Internet, there’s nothing as effective as personalized web content to help you stand out from the crowd and outrank your industry competitors.
But not all content is created equal, and not all businesses have the time and resources to dedicate to creating SEO optimized content full-time.
When you also consider the complexities of keeping up with search engines’ ever-changing regulations, it’s no wonder that so many business owners find creating new content so challenging!
If you’re looking for a helping hand to craft consistent and high-ranking content, you’ve come to the right place.
Our content marketing services are designed to provide your website with all the personalized web content you need to rank among the top competitors in your niche and boost your sales in return.
But don’t just take it from us: Take a closer look at the benefits of working with content marketing service providers and make the smart choice for your business in 2022!
Why does your business need to invest in content marketing SEO services?
Web copywriting services like ours are designed to give your website the high-ranking content it needs, quickly and in line with the latest SEO and UX requirements.
On top of that, content marketing professionals know what makes for engaging, insightful, and trend-worthy content, so that you’re not only getting your content in front of the right people but also keeping your target audience engaged and coming back for more.
But there’s no better case for hiring specialized content marketing agency services than looking at the numbers:
- Content marketing produces 3 times more leads per dollar than other outbound marketing strategies, while costing over 60% less.
- 70% of consumers would rather get information about a product or service through articles rather than adverts.
- Over 80% of consumers feel more positive about a brand or company after consuming their content. In addition to that, 70% of consumers also feel more engaged and closer to a business after reading content marketing articles.
- On average, companies with blogs produce a whopping 67% more leads per month than companies that don’t invest in content.
Simply put, if you don’t have a website packed with SEO copy or use content marketing services, you might as well not have a business at all!
What exactly are we including in our content marketing strategy?
But creating engaging and lead-generating content for a niche is not as easy as just tackling FAQ-style topics and hoping your audience will resonate with them.
Search Engine Optimization (SEO) is an essential part of content marketing, as designing your content around the most searched for keywords in your industry will allow your copy (and ultimately your website) to get discovered.
If you’ve ever wondered what it takes to get a website to the very top of Google’s search results, look no further than the foolproof formula we use in our web copywriting services:
Keywords Research
The first step in our SEO copywriting service strategy is keyword research, which is an essential part of any results-driven content strategy.
We’ll take care of all the hard work for you by researching the top keywords in your industry, meaning the keywords your audience is most likely to be searching for on their search engine, and craft personalized web content based on what your target audience truly cares about.
The more primary and secondary keywords included in your web copy or article, the higher your content and website will rank, boosting your company’s visibility and, in turn, leads and revenue!
So, what does keyword research look like in practice?
When researching suitable keywords, we pick the ones with the highest search volume per month as well as keywords with fewer monthly searches but a big potential for engagement.
Then, we identify your top competitors for the chosen keywords, relying on SEO software to craft compelling copy able to overtake your competitors’, organically.
Finally, we also pay special attention to user intent, making sure that the keywords and headings we have chosen fully answer the user’s questions, so the content can perform and keep getting the clicks it deserves!
Content Development
Once we have identified the perfect keywords for your content, we set up a consistent schedule to make sure your SEO content is being published at the best possible time, sticking to agreed deadlines so you can review our copy before it goes live.
The amount of content we can develop for you each month or even each week will depend on your current content marketing goals, and whatever your project management preferences, we’ll make sure to communicate with you throughout the process and follow your preferred timeline.
Content Creation and Optimization
Once your content schedule is set and approved, we’ll get the writing started, using different types of content according to the topic in question and the form your target audience is likely to resonate with the most.
Your copy can be long-form content, a short blog article, a white paper, a landing page, or even an infographic, depending on your unique needs.
Keywords aside, all the content will be optimized to fit search engines’ ranking criteria, using SEO-friendly writing, metadata, and SEO content structures, in addition to technical SEO improvements concerning loading speed and hyperlinks.
In 2022, good Search Engine Optimization looks at the entirety of your content beyond the right use of keywords and crawler-friendly features alone, as the quality of the content is also scored in order to qualify its ranking.
By quality, we mean making sure that your copy is clear and concise, comprehensive in its information, and well-researched.
Linking to authoritative and reputable sources to back up the information you’re providing can easily help you outrank competitors, no matter how much they have invested in PPC campaigns!
How will personalized web content help you to increase your revenue and outrank competitors?
The benefits of investing in a content marketing strategy are clear, as having a strong presence on Google’s search results is one of the best ways to organically improve your reach, generate new leads, and convert them into loyal customers all at the same time.
But why should you invest in content marketing services rather than dealing with your content marketing needs in-house?
While your specific goals and circumstances will drive what kind of support you’ll need, there’s nothing as effective as trusting a copywriting company when it comes to fast results.
From keyword research to delivery, effective content marketing takes time to plan out and test until you can find the perfect strategy for your needs.
Agencies that offer content marketing SEO services have already mastered the formula and know what engaging and high-ranking content looks like for your niche and target audience, so you can expect to reap the benefits of a comprehensive content strategy in as little as a month!
On top of that, a professional SEO copywriting service will know how to measure results to inform your strategy going forward, which you might not be able to do without the latest software and a good eye for Google analytics.
The support of a content marketing service is comprehensive and ongoing, so your personalized strategy will change depending on the latest trends in the industry, the latest search engine updates, and your ever-changing goals.
As the world of digital changes and evolves with the times, so should your content marketing strategy… and the companies that fail to keep up with the trends are the ones that will be left behind, both in growth and online visibility!
Hiring a content marketing or copywriting agency to take care of all the hard work for you is the best way to keep a volatile audience engaged and new leads coming in, positioning your company, your services, and your products as the go-to authority in your industry.
So, what are you waiting for?
